Creativity has always been at the centre of our products. Every Hook & Needle design begins with Alicia's own creative vision, with careful attention to colour, texture, materials and finishing details. Our products are made in small batches, combining traditional crochet craftsmanship with a modern, timeless aesthetic. We take pride in offering distinctive products made with care, using natural fibres such as 100% cotton and merino wool across our collections.

As our products are handmade, slight variations in texture, shape and appearance may occur. These small differences are part of the character of handcrafted goods and make each piece unique.

Hook & Needle continues to gain recognition and has been proudly featured in publications such as British Vogue. As a small business, we remain dedicated to crafting sustainable, heirloom-quality baby clothes and accessories. We are built on a love of making, thoughtful design and the belief that the smallest details can make something special. We are proud to be a Scottish brand and grateful to everyone who supports independent designers and small businesses.